With every word of content we publish, we aim to:

• Empower: Help readers understand Medical Cannabis by using language that informs and encourages them to meet their Endocannabinoid System to manage a better quality of health.
• Respect: Treat readers with the respect they deserve. Put yourself in their shoes. Don’t patronize them.
• Educate: Tell readers what they need to know, not just what you want to say. Give them the exact information they need and opportunities to learn more. Remember that you’re the expert and readers don’t have access to everything you know.
• Guide: Think of yourself as a tour guide for our readers. Whether leading them through educational materials or sharing anecdotal stories, communicate in a friendly, direct and helpful way.
• Speak simple truth: Convey how Effective Cannabis has a place in our reader's health. Avoid dramatic storytelling and grandiose claims. Focus on real, authentic cases and results.

To express these goals, we make sure our content is: 

• Clear: Understand the topic. Use simple words and sentences.
• Useful: Before you start writing, ask yourself: What purpose does this serve? Who is going to read it? What do they need to know?
• Accessible: Accurate and relevant information regardless of jurisdiction.
• Friendly: Write like a human. Express yourself authentically. All content should be warm and relatable.
• Appropriate: Write in a way that suits the situation. Just like you do in face-to-face conversations, adapt your tone to your targeted audience and topic.

Prioritizes medical Cannabis education over product endorsements:

• Avoid: Direct product advertising. Instead, directing readers to explore the therapeutic potential of various cannabinoids and terpenes 
• Realization: We are globally distributed, so subscribers may not have access to specific products. The knowledge is in understanding the therapeutic potential of the whole plant.
• Advocate: For guidance from experts for personalized education and product recommendations.